D’Addario Ukelele StringsFind Your
The ukulele is known as the "gateway" instrument for a novice fretted musician. It's size, portability and simple chord structure make it fun to pick up and play — but that doesn't mean one should consider it "simple."
There is a lot to explore in sound and technique, and this campaign highlights the many creative sides of the instrument with illustration and humor.
Find Your
Uke Personality
The ukulele is known as the "gateway" instrument for a novice fretted musician. It's size, portability and simple chord structure make it fun to pick up and play — but that doesn't mean one should consider it "simple."
There is a lot to explore in sound and technique, and this campaign highlights the many creative sides of the instrument with illustration and humor.
The Uke Personality Quiz: Produced as a Print Ad and as an interactive site experience (no longer live).
Chord Progression Download:
Site:
Creative Director
Team:
Michael Kim, Art Director
Eric Molina, Copywriter
Alessandra Olanow, Illustrator
[Note: Above team responsible for concept, visual direction, voice, and tactics. Campaign launch followed tenure.]
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.