Reserve Mouthpieces
We were tasked with introducing Reserve mouthpieces to the Woodwinds market — a pressed-black-slacks-and-white-button-down-audience that is steeped in tradition.
Newness is met with more suspicion than excitement.
So we appealed to their aspirations and intellect — building credibility and traction through educators and professional peers; the strongest influencers in this market.
Make Someday Today
We were tasked with introducing Reserve mouthpieces to the Woodwinds market — a pressed-black-slacks-and-white-button-down-audience that is steeped in tradition.
Newness is met with more suspicion than excitement.
So we appealed to their aspirations and intellect — building credibility and traction through educators and professional peers; the strongest influencers in this market.
Print:
Video/Content Series:
BETH FABRIZIO/Hilton Central School District
KYLE YOUNG/Carmel High School
RICHIE HAWLEY/Shepherd School of Music, Rice University
MARK NUCCIO/Manhattan School of Music, NY Philharmonic
Sampling Kit/Program:
Clinicians visited schools in key markets to sample the mouthpiece with educators and students.
Creative Director
Team:
Michael Kim, Art Director
Josh Stark, Copywriter
Eric Molina, Copywriter
Sham Hinchey, Director of video and photography
Eduardo Araujo, Producer & Editor
Nick Spadafora, Production Assistant
Scott Heaney, Web Development
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.