Promark
When D'Addario acquired Promark, they acquired a beloved drum stick brand — and some quality control issues.
Over the next few years, they set about overhauling the entire manufacturing practice. And once completed, it was time to launch Promark by D'Addario.
This work introduced drummers to the new, improved sticks and educated them on the enhanced production practices and sustainability standards set for the brand.
Show Your Stripes
When D'Addario acquired Promark, they acquired a beloved drum stick brand — and some quality control issues.
Over the next few years, they set about overhauling the entire manufacturing practice. And once completed, it was time to launch Promark by D'Addario.
This work introduced drummers to the new, improved sticks and educated them on the enhanced production practices and sustainability standards set for the brand.
Site:
Videos:
Creative Director
Team:
Michael Kim, Art Director
Josh Stark, Copywriter
Sham Hinchey, Director of video and photography
Nick Spadafora, Production Assistant
Vanessa Roworth, Editor
Scott Heaney, Web Development
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.