Dispel heightened suspicions around PG&E and SmartMeters.
Solution:
Empowered customers. Personal and compelling stories. And education.
Role:
ACD/Art Director. Crafting of story arcs for commercials, concepting for animation, finishing and color correct. Creative management on DM and banners.
Partner:
Eujin Hong, ACD/Writer
Results:
• Campaign exceeded goal for increasing customers with favorable impressions of SmartMeter by 50%.
• Increased the number of people interested in learning more about their energy use through SmartMeter data by 236%
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Television & Streaming :: Real customers. No scripts allowed. Animation and testimonials shot by 1st Ave Machine. Seven spots produced. Here are a few.
Direct Mail :: Customers received a series of booklets throughout the SmartMeter installation process letting them know what to expect and how to use the new technology.
Banners :: Display advertising ran on local news sites.
© 2026 Sarah Bruns. The work in this portfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistributed without consent. All rights reserved.