Digitas New FrontThe Caveman &
As a founding partner of the New Front, Digitas hosts a panel at the event each year. Built around a theme, this session presents an Agency POV on the state of digital advertising and content.
In the post-pizza-gate world of 2017, our theme was The Astronaut & The Caveman. Inspired by an E.O. Wilson quote, we explored the power of technology and the nature of our species. When is this relationship symbiotic and when can it be destructive? When is lo-fi better than hi-fi?
The Caveman &
The Astronaut
As a founding partner of the New Front, Digitas hosts a panel at the event each year. Built around a theme, this session presents an Agency POV on the state of digital advertising and content.
In the post-pizza-gate world of 2017, our theme was The Astronaut & The Caveman. Inspired by an E.O. Wilson quote, we explored the power of technology and the nature of our species. When is this relationship symbiotic and when can it be destructive? When is lo-fi better than hi-fi?
The Event:
Responsible for everything from invites to set design to entertainment. We staged a “Museum of The Caveman and The Astronaut” for the cocktail and reception area where guests were invited to explore our species great technological advancements and where we have taken them.
Geo-fenced SnapChat Filters:
Caveman or Astronaut? You choose.
E-comms:
CD/Art Director
Partner:
Dave Roth, CD/Writer
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