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Evans

Heavyweight 


For the launch of a new drumhead series called “The Heavyweight,” we took inspiration from the classic and beautifully graphic boxing posters of the 60's.

Then we set up the ultimate “Heavyweight” Match between two artists known for their aggressive drumming.

We filmed it all and rolled out the battle in a 3-Part Series on social then followed it up with an online competition and sweepstakes for fans. 
Print:
 


The Match (AKA Content):
We took a couple of our heaviest hitters and pitted them against the new heads. Shot entirely in a local boxing gym, this 3-part video series was released on our social networks and site to tease out the introduction of these new heads. (WARNING: These are long. Drummers love to watch drummers drum.)

TEASER:


PART 1:


PART 2:


PART 3:


Landing Page:




Social Tournament:
Role:
Creative Director

Team:
Eric Molina, Copywriter
Michael Caradonna, Designer, Art Director
Sham Hinchey, Director of video and photography
Eduardo Araujo, Producer & Editor
Nick Spadafora, Production Assistant
Walter Gross, Director of Digital
Scott Heaney, Web Development
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.