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Windows 8

Eat Your Tweet


The launch of Windows 8 presented a significant shift for the Windows OS - a whole new Start screen, new navigation, touch controls, live updates on-screen. It effectively required Windows users to learn a whole new OS.

Not all users were pleased with this, and they went to Twitter to vent their frustrations.

We needed a social-first solution to combat all this negativity.
The idea: Most users who were initially frustrated, eventually got the hang of the new OS and even grew to like it. But, their negative tweet remained out there in the twitterverse. So, we designed a program that answered their questions and incentivized them to come back to Twitter and “eat their tweet” — in the form of a customized treat.
Role:
ACD/Art Director

Partner:
Tif Slama, copywriter

[Sadly, this concept was not produced.]
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