DoorDash
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DashPass Members are the MVPs of DoorDash users, and we wanted more of them.
Our challenge: To make DashPass the must-have subscription service in a crowded world of delivery apps.
Our solution: DashPass Drops. Highly-covetable, limited-edition items and experiences available only with DashPass membership.
DashPass Members are the MVPs of DoorDash users, and we wanted more of them.
Our challenge: To make DashPass the must-have subscription service in a crowded world of delivery apps.
Our solution: DashPass Drops. Highly-covetable, limited-edition items and experiences available only with DashPass membership.
DOORDASH x CHLÖE
We launched DashPass Drops with a collab from Chlöe Bailey — Make ‘Em Sweat, a sweet, yet fiery hot sauce available only to DashPass members. It sold out in just over 60 minutes and garnered 1.7B earned impressions and 46.2M social impressions.
DROP 2 - November 2022
DOORDASH x SERENA
For the holidays, we partnered with Serena Williams to drop a custom wrapping paper inspired by the GOAT herself. For each wrap kit ordered, DashPass donated $10 to The Yetunde Price Resource Center. DashPass Members felt the spirit, and the paper collab sold out in less than 60 minutes. The drop received 245M earned impressions and 72.4M social impresssions.
ECD, Creative lead
Team:
Kyle Swoyer, ACD/Art
Amanda Ozarowski, CD/Copy
Adam Hanson, Illustrator for Chloe Hot Sauce Collab
Bijou Karman, Illustrator for Serena Wrap Collab
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.