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American Express

VP+ Event


Each year, American Express hosts their VPs and above at a global strategy summit.

In 2016, the theme, Change the World at Work, looked at how macro and micro trends were shaping emergent business models.  


I led development on the visual ID for the event — employing a clean graphic approach with shifting overlays to telegraph these stories.

Video signage:



Static Signage:  Static panels highlighting aspirational customer stories were placed throughout the space.





Posts to Internal Blog:
Developed a format for posting “real-time” updates to the internal comm channels using key design elements to create infographics and pull quotes.




© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.