AdCouncil + AdoptUS Kids
People tend to think of adoption as parents choosing to bring a child into their home, but a unique part of adopting a teenager is that the teen also gets a choice. Yes, the parents adopt a child, but the child also adopts the parents.
This campaign celebrates that truth, the bonds that form, and the rewards that unfold when the decision to become a family is mutual.
Parents Adopted
People tend to think of adoption as parents choosing to bring a child into their home, but a unique part of adopting a teenager is that the teen also gets a choice. Yes, the parents adopt a child, but the child also adopts the parents.
This campaign celebrates that truth, the bonds that form, and the rewards that unfold when the decision to become a family is mutual.
longform video:
ECD, Creative co-lead
Team:
Izzy Debellis, ECD co-lead
Andres Landivar, ACD/Art
Zack Swyers, ACD/Copy
© 2023 Sarah Bruns. The work in this porfolio was designed and produced for the brands represented and is protected under copyright law. It shall not be infringed upon, reproduced, or redistrubuted without consent. All rights reserved.